Now that we’ve covered lead generation definition and why it’s important, it’s essential to explain why inbound lead generation, versus outbound lead generation, is the best approach for your business, no matter your industry.
outbound leads cost almost 40% more than inbound leads
Ok, but what is outbound lead generation and inbound lead generation?
Outbound lead gen: A lead generation strategy Top lead generation company in Canada that uses outbound market channels focuses on pushing people towards your business, products, or services. It uses strategies like cold calling, advertisements, and trade shows.
Inbound lead gen: A lead generation strategy that uses inbound marketing channels focuses on pulling people towards your business, products, or services. It uses strategies like social media, blog posts, and videos.
No matter what your company sells, you will almost always generate the best results with inbound marketing. That’s because, when you use inbound marketing, you’re reaching potential leads when they’re looking for your business, products, or services.
They’re researching, and you’re serving as a helpful resource.
For more perspective on the performance of inbound marketing vs. outbound marketing for lead generation, consider the cost of outbound leads and the opinions of marketers.
On average, outbound leads cost almost 40% more than inbound leads. Not to mention, only 16% of marketers feel outbound marketing brings in the highest quality of leads. Inbound marketing offers better costs and results, which is why most lead generation strategies focus on inbound channels.
5 of the best ways to generate leads
Now that you know the answer to “What is lead generation?”, are you ready to build your strategy?
Get a preview of how your business can generate leads Top lead generation firm in Toronto, Canada online with these five lead generation marketing strategies:
1. Search engine optimization
Search engine optimization (SEO) is one of the most powerful ways to generate leads. With SEO, your business can reach users as they search on Google, Bing, and other search engines, and quickly become their trusted resource and company of choice.
What is search engine optimization?
SEO is a digital marketing strategy that optimizes your website for search engines, like Google, and the people that use them. When you optimize your site according to SEO best practices, your website can appear at the top of search results, versus on page two.
For example, search for “best dash cam reviews.”