Through the slogan what the company does, but what the public gets thanks to its product or service. For example: Take a break, have a KitKat, from Clipping Path the popular KitKat brand, which alludes to the importance of taking a break throughout the day and fueling up with a chocolate-coated cookie or waffle. Value-focused slogan : when the slogan tries to explain what the brand does to improve the world or the lives of its customers. In this case, the objective is to awaken a feeling in the public to arouse their interest in the brand. For example: We help the world grow the food it needs, from The Mosaic Company, specialized in
fertilizers. Slogan aimed at the public: in the slogan, the recipient is more relevant than the brand. In this case, a direct reference is made to the type of customer to whom the brand's product or service is directed. For example: The make-up of make-up artists, by Max Factor, where it is clearly trying to attract the attention of a specific public or, consequently, of those women who want a professional result in their daily make-up. Slogan for brand awareness: in these cases the brand name appears in the same slogan. This is a way to reinforce the brand name. For example:
Dunkin: the fuel of the United States, from the popular American brand of donuts. A slogan can cover different objectives, since, for example, Pinol, Pinol, aromatizes, cleans and disinfects, in addition to being an informative slogan it can also serve for brand awareness. That yes, not to cover more objectives more effective will be a slogan. Key elements of a slogan For a slogan to fulfill its objective , it must be easy to memorize and short , in addition, it must cause a certain impact on the public and even become an addictive or catchy phrase .