Last-minute Christmas shopping accelerates as the date approaches, as does the number of online businesses trying to make a profit during this time. Obviously, it is the biggest sales period of the year in almost all types of markets. It is estimated that for this year the budget for Christmas purchases will increase by 1.5%. For many buyers, this time also happens to be very stressful, due to having to buy forgotten gifts or trying to hit the most original idea. Due to this, a large part of consumers have decided to make their purchases on Amazon and on the web from the comfort of their homes. This is a great opportunity for online sellers. Index of contents 1. Recommendations for a Christmas e-commerce The main advantage that virtual stores usually offer at this time is mainly that it avoids large crowds. For this reason, businesses must be prepared to offer an easy and pleasant shopping experience that invites repeat purchases. Spain shows this year a growth of 33% in new ecommerces.
which implies more demand from Spanish consumers, as well as more competition. Due to this, it is necessary to stand out and carry out the Christmas campaign in the most optimal way possible. 2. The abandon rate One of the biggest problems faced by online businesses is cart abandonment, which reaches a rate of 71% in Europe. There are many ways to reduce this, but the most effective is to make the experience as simple as possible for customers. The most common reason for abandonment is an unexpected delivery cost, so it is advisable to minimize number list these or offer offers on said costs. The option to simply click and collect the product in store may also be offered. It is very important to indicate exactly how the shipment works, to ensure that the order will arrive on time. The search for the keyword “gifts” is higher on Christmas dates It is also often a reason for abandonment having to create an account to continue with the purchase. This puts potential buyers off because they don't want to go through this tedious and lengthy process. A quick way to prevent them from leaving is to have them identify themselves through social networks with a simple click, or offer the option to enter through a guest account. 3. Adapt the web design You must always take care of the maintenance of the web.
If a product is out of stock, it must be indicated immediately or this will only gamble with the hopes of potential buyers. Also, offering suggestions for similar products can help keep them on the website. It is also a very good option to redesign the page for these dates, showing Christmas motifs that put the consumer in a situation and encourage him to buy Christmas gifts. To capture the attention of the most indecisive, it is advisable to create gift recommendations that give ideas and encourage purchase. Collections can be grouped by type of user or by theme. It is also important to highlight them on the main page and share them through social networks. It is also good to carry out email marketing campaigns, even at the last minute, to call the most forgetful or lazy to action. When they offer special Christmas offers and other incentives, sales increase. post navigation ← Previous post Next post → Related Posts RRSS content plan How to create a social media content plan Digital Strategy , Digital Marketing / By Chema Espejo The battle for privacy: Adblock vs online marketing Digital Marketing , Digital Strategy / By Álvaro García Web Analysis: Tips and basic methodology Digital Analytics , Digital Strategy , Digital Marketing / By Mario F. Cortes Digitization of companies: measure to advance Digital Strategy / By Álvaro García Search