For example, this activity may include reward resources, promotion resources, gameplay resources, production and research resources, etc. After sorting out the executive list resources, it is necessary to find out what the price of each resource is. , and then determine the overall budget by calculating the ROI. ROI = activity revenue/overall budget (including commodity cost). Generally speaking, how is ROI determined? It can be considered from the following executive list three points: Comparison with historical activity ROI; whether the return is positive; Whether the company has an ROI indicator.
The benefits (evaluation of the input-output ratio) of the information activities that the superiors pay attention to, determine whether the activity executive list goals can be achieved, whether it can attract users to participate, and whether there are enough resources for the activities to be implemented. 06 Step 6: Execute the landing Before the activity goes online, sort out the list of materials and requirements, what kind of material, manpower and resource executive list support are needed, implement SOP for output activities, determine the person in charge of completing each task and the time needed; determine the order of each task, which will occupy The same resources or the same type of work are processed together,
Communicate requirements, adjust the plan, implement SOP, promote the progress, test the activity process, prepare to go live, and finally executive list synchronize the activity information with the team. When the event is online, start the event publicity & promotion, optimize and adjust according to the data monitoring results and user feedback, collect materials, and conduct secondary dissemination. The event will be offline for confirmation of results, distribution of prizes, and review and summary. Of course, what I am showing here today is only some basic knowledge, not to say executive list that you will do it after reading this knowledge. You need to build your own knowledge base from these basic knowledge.